Creating an Effective Marketing Program for a Small Business
What is Marketing? An effective marketing plan includes market definition, goals and objectives, strategies, a budget and timelines. Learn how to put these elements together and deliver your products and services to your customer effectively and efficiently. The presenter will share a Marketing Plan outline designed for small businesses. It includes strengths and weaknesses of your business, competition, positioning, branding, messaging, social media and other traditional and digital marketing tools. Register today and plan to grow your business! Speaker: Jim Wetzel joined the Charleston Area Small Business Development Center (SBDC) as a Business Consultant in 2018 after a 40-year career in corporate Marketing and Sales. During his corporate life, Jim’s expertise was in healthcare capital equipment and medical devices.